Kov Skincare
Kov Skincare was formed with a meaningful intention - to create effortlessly luxurious & natural products that transport you through smell, texture and feel. The design of this project was a partnership with Cody Turple and the owners of Kov, Miguel & Alicia. Starting with the initial brand, we brought the vision to life with the wordmark and initial packaging concepts. Striking a balance between something that felt bold, but soft at the same time, irreverent & with retro influences - we landed on the mark early in the process and the rest came to life over the years as we worked on packaging, digital marketing and much more.
2020-2024
branding
ux/ui
illustration
the brand
Kov’s design language is irreverent and pushes the boundaries of what we expect to see in skincare these days. Designed to be loved and appreciated by everyone, a gender and identity-neutral lens was used when creating the identity - with the vibrant Kov blue, references to nature and organic qualities you could find in their products, formulated with harvested wild kelp and other sustainable and earth-friendly ingredients.
Sustainability and lifecycle of packaging
Kov’s flagship product was a clay mask designed to be mixed with water, face oil or toner to create a detoxifying and soothing mask. Following the clay was the Everywhere Wash and Lotion duo - two intoxicatingly scented washes to be used everywhere, as the name says. We worked closely with Kov to iterate and select packaging for the products, as well as a system for refills. At the heart of all of the work at Kov, sustainability was key. Glass bottles and jars meant that the packaging could continue to have a life after the product runs out.
The world around kov
While packaging was at the forefront of a lot of our work for Kov, countless other design opportunities came up over the years. From playlist covers, social media posts, postcards, and other printed & digital designs, we had the opportunity to grow the vision for the brand from many different angles.
Where is kov now?
Unfortunately, Kov retired in 2023 - but as we slowly and sparingly work our way through reserved products, the project is still very much alive in our hearts, as a brand that we all felt very connected to and proud of. Thankfully, Kov's beloved Everywhere Wash and Lotion formulas are still alive under Sunja Link.