Nia, the vibrant and passionate voice & creator behind Flora Lee Naturals, was inspired by her grandmother and her belief that less is more. Originally Cypress Beauty, Nia decided to pivot and refresh her existing brand to carry a fun, fresh & approachable attitude to self care and natural skincare products.

During this project, we started out with refreshing the building blocks of the brand's visual identity including a new logo, typography, colors, design elements & Illustrations. These all came to life throughout the process of creating parts of the brand such as packaging, social media posts, business cards, thank you cards for in-person events, etc. With her strong brand & identity under her belt, the brand has continued to grow after our time working together on this project.